Venturing on a Shoestring

PROBLEM: Why do so many ventures fail?

Our experience has shown that:

• Time and resources are focused on the wrong priorities
• Sales, marketing and other downstream issues are not addressed early enough
• The venture team takes on too much, when activities should be postponed or outsourced
• The venture team gets locked into a set course of action and fails to react to new market information
• The venture team and senior management/investors have misaligned expectations

SOLUTION:  Using CAP and coaching from CCG executives your team will reduce risk and maximize use of your investment

CAP addresses these issues. It identifies and focuses attention on the critical assumptions underlying the business opportunity. It pushes venture teams to find answers quickly and at least cost. It encourages creative action plans and flexibility when new market information is received. This results in faster, cheaper and more flexible ventures.

CAP also improves communications between the members of the venture team, and between the venture team and senior management. It provides a common language for assessing the venture and facilitates strategic alignment.