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Ramping Up Product Development and Product Marketing Teams - Fast
PROBLEM: After this economic "nuclear winter" how does my company ramp back up to develop and deliver new products?
"My company is just beginning to recover from this devasting economy. We know we must embark on new ventures or launch a series of new products to meet revenue growth and profit targets. Where do I get the skills/resources I need to make this happen fast? "
The economic downturn has taken its toll on the industry and on your business - you refocused planning efforts and resources on short term tactical solutions...downsized new product development and product marketing efforts...refocused planning efforts and resources on short term tactical solutions...eliminated marginally profitable product lines...slashed investments in new products, market launches, and future ventures and eliminated hundreds of your best and brightest marketing personnel
...and your company is one of the lucky ones ...you survived
SOLUTION: CCG and the 100 day product innovation/market launch plan
You need experts to bring your organization back to where it needs to be for new product development, business planning and product marketing.
Using the CAP process the CCG team works with your company to develop and implement 100 day product innovation/market launch plans. The plans are designed to rebuild the skills of the product development and/or product marketing teams while insuring that critical projects move forward quickly and cost effectively.
Our specialists will introduce your teams to a new approach to introducing products and insure that your teams are successful in developing and managing the products. We provide hands-on support and coaching through the entire development process - advising and in many cases even doing work on specific products as appropriate. We are members of your team(s) not observers.
...we act in effect as both a trusted advisor and a work horse for your project(s)...we help you deal with the critical questions - how and when to staff? ...when do I make investments? when do I stop?...how do we make do with less - intelligently?...how do we invest incrementally while insuring that we don't waste money on high risk, low reward projects?
...we help you with the whole process
...training
...coaching
...doing
...delivering.
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