Product and Market Launch Support

Why do so many product launches fail?

Our experience has been that it is rarely a failure of the new product or service. Common mistakes include

• assuming that the new product will be sold the same way as the old product,
• assuming that the existing sales channels can and will sell it,
• assuming that previous customers will be early adopters of the new product.
• waiting too long to identify and address launch issues is another mistake.

Critical Assumption Planning helps mitigate these issues. Launch issues are identified and resolved earlier. CCG has also partnered with Impact Sales and Consulting Inc., a specialized launch consulting firm, to help clients requiring assistance in this area.